{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 285: Marketing That WORKS in 2025 (and What to Leave Behind)","html":"","width":"100%","height":180,"duration":1785,"description":"AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.\n\nWe’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite” versions of your offers can increase conversions and why user-generated content still plays a powerful role in today’s marketing landscape.\n\nWhether you're just getting started or looking to optimize your marketing strategy, this episode will help you stay ahead of the curve and reach your audience more effectively.\n\nListen to the full episode to hear:\nThe most effective marketing strategies for online businesses in 2025\nWhy video and podcasts are outperforming written content\nHow to build trust and connection with your audience\nThe benefits of offering free “lite” versions of your products\nWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.\nHave you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!\n\nFREE Resources to Grow Your Online Business:\nYouTube Workshop: https://creatorfasttrack.com/workshop-registration\nWork with Gillian Perkins:\nApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind \nGet your online biz started with Startup Society: https://startupsociety.com \nLearn more about Gillian: https://gillianperkins.com \nInstagram: @GillianZPerkins","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}