{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women In The Building","title":"Building in Public: The Business Asset You're Not Using Yet","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b1494e67\"></iframe>","width":"100%","height":180,"duration":1920,"description":"Fifteen years ago, we had no idea who was behind the brands we used. Today, the game has changed — and your online presence can be one of your biggest business assets.\nBuilding in public lets you attract future customers before your product even exists, test product-market fit without heavy investment, and connect with exactly the right people at the right time.\nIn this episode, we sit down with a founder and a communications expert who have both built their online brands with intention — to talk strategy, missteps, and everything in between.\n***\nContact us: \nEmail: aurora@auroratechaward.com\n***\nWebsite: https://www.auroratechaward.com/?utm_source=podcast_description&utm_medium=podcast&utm_campaign=women_in_the_building_271125\n***\nLinkedin: https://www.linkedin.com/company/auroratechventures/ \n***Instagram: https://www.instagram.com/auroraventures_?igsh=MW0wZnM2anBiZzA0Zw==\n***\nYoutube: https://youtube.com/@auroravc_official?si=YVcd55NKdlzEHEq0\n***\nThis podcast is produced by Libo/Libo studio","thumbnail_url":"https://img.transistorcdn.com/oa1h5AZmyu9_GuoXNQKwZRZPivGKEFANjeqXfqw5Lgs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZjJh/MWEyMmMzMTZkNGM2/ZTg0MTFiYjg5NjU3/Mjk5MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}