{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chief Influencer®","title":"Is LinkedIn the New Digital Diplomacy? Recorded Live at the British Embassy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b1744149\"></iframe>","width":"100%","height":180,"duration":5013,"description":"Recorded live at the British Embassy in Washington, DC, in partnership with Global Ties US and National Digital Roundtable, this special episode brings together four leaders who have solved the same problem in very different rooms: how do you build trust when institutions are losing it? Katie Schubert (CEO, Society for Women's Health Research), Alejandra de Lecea (The World Bank Group), Christina Maruna (LinkedIn), and Matt Keller (Embassy of Liechtenstein) join Anthony Shop to unpack why, in an era of declining institutional trust, people carry messages further than logos can. The throughline: influence online is not about reach. It is about who says it, who reshares it, and whether the right people engage.\n\nThe conversation also gets practical about the parts leaders struggle with most. Katie shares how peer pressure, not staff persuasion, is what finally gets CEOs to prioritize LinkedIn. Matt explains how a three-person embassy competes for attention without flooding the zone, and why resonance with the right audience beats likes from friends and family. Alejandra walks through how she sells influence to a board that wants impressions, and Christina offers a warning against the cookie-cutter amplification that reads as inauthentic. The panel closes with Anthony's See, Say, Do framework, a simple way to report return on influence up the chain without drowning in metrics, plus live questions from embassies, the DC Mayor's Office, the National Gallery of Art, and the US Global Leadership Coalition.\n\nTakeaways:\nSend a person, not a logo. Executives' posts earn far more engagement than company pages, so leaders who only clear their calendars for TV hits are missing where the audience actually is.\nPick the right messenger per message. Official resources belong on the institutional page; personal stories, expertise, and relationships belong to individuals who can add what a brand cannot.\nAmplify with intent, not copy-paste. Coordinated cookie-cutter reposts read as...","thumbnail_url":"https://img.transistorcdn.com/HfVBNtixq_4TgzY7Ge8KG5vZT1oKQhj7IPXaclOjiR8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDQ2/YmJkMWQ3ZTFiODg1/NTBmMjliYTE3MGRm/NTNlNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}