{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GTM Engineer Podcast","title":"Cold Email Is Becoming An Engineering Problem ft. Swagatam Maji","html":"","width":"100%","height":180,"duration":865,"description":"In today's episode, I chat with Swagatam, GTM engineer at oneaway, about collapsing 12 Clay tables into one and routing leads into 12 campaigns from a single source of truth—a restructure that produced 223 interested replies at a 7.12% interest rate in 30 days for a major data provider client. The campaign had five angles: showing US founders that the tool already had their colleagues' phone numbers as a proof-of-data move, a competitor angle using BuiltWith to reference what tools they were already running, and three more cuts based on sales team size pulled from AIR.com—a database worth knowing for its 30-day data refresh. Swagatam's path here is one of the more unusual ones on the show: skipped campus placements after graduating in 2022 because he was already deep into cold email, joined a Netherlands-based agency, then spent two years at Instantly handling 90-100 support tickets a day and building the AI support agent that now handles the majority of their inbound queries before escalating to a human. Two years of watching exactly where people break down at scale turned out to be a better GTM education than most get deliberately. His prediction: saturation keeps climbing because volume is still the default, and Claude Code will increasingly replace Clay for enrichment as pricing rises. His advice: before building workflows, go into Slack communities, find real problems people are stuck on, solve them, and post what you learn on LinkedIn two or three times a week—you never know who's watching even when the likes are low. Enjoy 🙂(0:00) Introduction to Outbound Wizards (0:21) What oneaway Does: Cold Email and LinkedIn Outbound for High-Growth B2B SaaS (1:08) The 12-Tables-to-1 Restructure: 223 Interested Replies and a 7.12% Interest Rate (3:01) Campaign Breakdown: Phone Number Angle, Competitor Angle, and Sales Team Size Segmentation (5:25) AIR.com: The Underrated Database With 30-Day Data Refresh (6:20) Swagatam's Journey: Skipping Campus Placements,...","thumbnail_url":"https://img.transistorcdn.com/_OACHDe9ElXR9DTbOLoP4tR2qTxfhcBnxoBX4sm6BJ4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yOGJi/ZGE0ZmU3YmNhNjhm/ZDg0NGRiNTFmMmIw/NzEwNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}