{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RMX - The Retail Media Podcast","title":"The Retail Media Podcast: Retail Media in the Agentic Era ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b18cbe3a\"></iframe>","width":"100%","height":180,"duration":2453,"description":"Colin Lewis is joined by Anne-Claire Baschet, Chief Data and AI Officer at Mirakl, for a wide-ranging conversation about how AI and agentic commerce are fundamentally reshaping retail media.Anne-Claire explains why “the personalisation you used to know is dead,” explores the dramatic shift from keyword search to intent-led discovery, and reveals how retailers can navigate a landscape where 60% of shoppers already use AI in their shopping journey. This episode unpacks the technical and strategic foundations retailers need to thrive when the disruptor becomes disrupted.Key Discussions in This EpisodeIntroduction and Anne-Claire’s Role at Mirakl (04:48–06:48) Anne-Claire describes her three-part role: empowering Mirakl employees to leverage AI, disrupting existing products with AI capabilities, and building solutions that help customers capitalise on agentic commerce opportunities.Defining AI and Agentic Commerce (06:48–09:42) Anne-Claire breaks down two core aspects of agentic commerce: shoppers using AI to discover and purchase products, and retailers using agents to accelerate operations. She discusses the evolution from today’s discovery tools to tomorrow’s autonomous purchasing agents that can hunt down rare items and complete transactions while you sleep.The Changing Shopper Funnel (09:42–12:26) How AI is already disrupting shopping behavior: 60% of shoppers now use AI at some stage of their journey, searches have expanded from 2-3 keywords to detailed, contextual descriptions, and organic traffic to e-commerce sites has declined 10% in the first half of 2025 as consumers find answers directly on AI platforms.Impact on Retail Media Revenue Models (14:02–18:53) The shift from keyword-based to intent-led search, with 37% of shoppers now using more than eight words in AI platform searches (up from just 4% in August 2024). Anne-Claire explains how retailers can leverage AI platforms as off-site placements, similar to Google Shopping, and create new sponsored...","thumbnail_url":"https://img.transistorcdn.com/cexB-F_RZXFlIxJ0mddLcznPrU2Z0ndScQD9qFJu-dA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hOTFi/Mjc1NGY2OGVmYjI1/MDczYzk4NmZlMmRl/M2YzZC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}