{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Napkin Math","title":"How to Reduce Churn in Subscription Businesses","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b1a8fa9d\"></iframe>","width":"100%","height":180,"duration":4067,"description":"A practical breakdown of churn: what it is, why it varies by market, how to tell good churn from bad churn, and the product, marketing, pricing, and activation moves that reduce it. The episode focuses on identifying sticky users, improving time to value, and designing free plans and workflows that convert better.\nTimestamps:\n00:00 - Intro to Churn\n00:01:36 - What Churn Actually Means\n00:04:15 - Good vs Bad Churn\n00:10:45 - Different Types of Churn\n00:12:47 - How to Reduce Churn\n00:16:41 - Talking to Customers\n00:24:11 - Workflow & ICP\n00:26:07 - Marketing for Retention\n00:34:21 - Free Plans & Pricing\n00:38:32 - Activation & Time to Value\n00:48:05 - Tactical Churn Fixes\n00:56:43 - The Power of Negative Churn","thumbnail_url":"https://img.transistorcdn.com/GSqM2o0Mo6pQ8uotfwL5Y_MGLA1zRgwW9kTzy0_mYg0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNjQw/MDhhODg2M2U4NGJi/ZTNmNTYxODFhZDE1/M2EyZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}