{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Visibility Podcast","title":"How We Created Our Best Summer Enrollment in 17 Years","html":"","width":"100%","height":180,"duration":1160,"description":"Every business eventually hits a plateau.\nYou know the feeling. You're working hard, showing up consistently, and doing all the things you've been told to do—but the growth you're looking for just isn't happening.\nIn this episode, I'm pulling back the curtain on what's been happening inside my own brick-and-mortar business, The Dancing House.\nOver the past year, I've pulled every major growth lever available:\n✔️ Increased our prices and positioned ourselves as a premium offering.\n✔️ Reduced expenses and improved profitability.\n✔️ Tightened operations and systems.\nBut none of those changes explain why we're experiencing our best summer enrollment in 17 years.\nThe biggest shift came when I became certified in the Pumpkin Plan framework and used my own business as the test case. Instead of focusing solely on who we are, what we do, and who we serve, I went deeper. I started listening more closely to what our customers were actually saying.\nThat insight changed everything.\nIn this episode, I'm sharing:\n• The growth levers every business owner should understand\n• Why most marketing messages miss the mark\n• How customer language can transform your visibility\n• The messaging shift that helped drive our strongest summer enrollment ever\n• Why clarity beats complexity when it comes to marketing\nIf your business feels stuck, plateaued, or like you've tried everything, this conversation may help you identify the next lever to pull.\nAnd make sure you listen all the way to the end—I have a special offer exclusively for podcast listeners.\nResources Mentioned:\n📖 The Pumpkin Plan by Mike Michalowicz\n\nIf you want to stay compliant, visible, and actually get found: this episode is for you.\nYour GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.\nLove today’s podcast? 🙌\nTake a screenshot and share it to your IG stories. Tag me @ms_melissa_rose\nLeave us a rating and...","thumbnail_url":"https://img.transistorcdn.com/xxH04eb3WLkvmM-ub-5Q1Vk3CU7kysJzMy7yilLXoQE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjI4/NGUyYzExMGUxNGI1/ZTdmMDA0NzUwZDRl/NDZkYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}