{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":" 81% Of Consumers Subscribe To Text Messages From At Least 1 Brand: Insights from Attentive's Latest Report #417","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b2297ffa\"></iframe>","width":"100%","height":180,"duration":434,"description":"Still on the fence about SMS? Of 5,000 people interviewed for Attentive’s State of Conversational Commerce in 2022 report, 63% have made a purchase through text message in the last 3 months. And 81% of consumers subscribe to text messages from at least 1 brand. So while a lot has changed in the last couple of years, 1 thing is very clear: More consumers than ever are interacting with brands via text messaging. And today, Kasey Hickey, Senior Director, Content Marketing at Attentive, is here to walk us through the learnings.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}