{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Performance Intelligence","title":"Producer of X Factor, Big Brother: How to Build Brands People Buy & Can't Ignore | Maz Farrelly","html":"","width":"100%","height":180,"duration":1699,"description":"What do people say about you when you're not in the room?\nHow are they introducing you, summing up your work, your professionalism, your brand? Now imagine you had control over that.\nBecause here's the reality: you already have a brand. You're building it whether you like it or not, and right now it's either working for you or quietly costing you.\nMaz Farrelly has spent 30 years creating and articulating some of the biggest names and biggest shows on television. The producer behind Big Brother, The X Factor, Celebrity Apprentice, Q&A: Maz is back on the podcast to hand you the exact strategies she's used to make the most famous brands and people unforgettable.\nYou could leave your brand to chance and risk being misunderstood. Or, you could take control and build a brand people buy.\n 00:00 The sentence people say when you're not in the room\n 02:50 Maz's brand framework: know who you are, know what they want\n 03:34 Stop selling, start being bought\n 06:08 The man who wore white every day\n 07:31 Say it until other people say it for you\n 09:53 What's your \"white coat\"?\n 10:28 Your one line is harder than your wedding vows\n 13:02 The room full of CEOs who wrote her off\n 14:52 The reframe: your brand is about them, not you\n 18:14 Speak backwards: how to find your oddity\n 22:44 Inside the room with the most famous people on earth\n 24:09 Why Trump didn't waste energy on her, and why it's smart\n 26:32 How to work with Maz\nWatch the full interview with Maz: https://youtu.be/SB4TALfDVpw?si=qKrCZ2qOh1_5oR4w\n \nFind Maz at: https://www.mazspeaksglobal.com/\nConnect with Maz on LinkedIn: https://www.linkedin.com/in/maz-speaks/\nDownload Maz's Speaker Kit: https://www.mazspeaksglobal.com/#speakerkit\nView the branding model: https://performanceintelligence.com/wp-content/uploads/2026/07/Personal-Branding-Model.png\nWhy You Should Book Maz: https://www.linkedin.com/in/maz-speaks/details/recommendations/?detailScreenTabIndex=0","thumbnail_url":"https://img.transistorcdn.com/crvu0qkU_nPKdfaX6_m4Qg8iubjexgpghzQo9EZjyAU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83N2Fh/MWFmM2U1OTAyMDRj/ZDg3MTVjZTdiODM1/ZTVkYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}