{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Agriculture","title":"Moon Rocks and Water - How these 2 St George farmers are shaping their future (SQNNSW Innovation Hub Partnered Ep)","html":"","width":"100%","height":180,"duration":3594,"description":"In the second of a two-part panel series with the Southern Queensland and Northern New South Wales Drought Resilience Adoption and Innovation Hub, Oli Le Lievre sits down with St George producers Jake Moon of Moonrocks and cotton grower Craig Saunders to explore how innovation is being used to solve real problems within two very different farming businesses.\n\nJake shares how Moonrocks identified labour and weed management as a growing constraint before adopting an AI-powered green-on-green sprayer, while Craig reflects on how the pursuit of growing more cotton with less water led him to rethink irrigation and develop automation for bankless systems.\n\nThis conversation is not about promoting a particular product. It is about what happens before and after a technology is adopted: identifying a problem, researching potential solutions, working through the economics and building the people, systems and processes needed to make it work.\n\nJake and Craig discuss the importance of measuring performance, understanding return on investment and being willing to challenge the way things have always been done. They also share the limitations, frustrations and unanswered questions that remain, from integrating data across a business to deciding which investment should come next.\n\nFrom robotics and irrigation automation to labour, software, profitability and long-term planning, this is a practical conversation about using innovation to build more productive, adaptable and drought-resilient farming businesses.\n\nThe Southern Queensland and Northern New South Wales Drought Resilience Adoption and Innovation Hub is supported by funding from the Australian Government's Future Drought Fund. Learn more at www.unisq.edu.au/sqnnswhub.\n\nKey insights from the conversation:\nWhy Jake and Craig began looking for new ways to solve labour, water and productivity challenges.\nHow Craig’s pursuit of “more profit per drop” led to the automation of bankless irrigation.\nHow robotics is helping...","thumbnail_url":"https://img.transistorcdn.com/PupbXbFywMWTJ5gch17EL4BoFl2vAICgyQAK9XnOB7I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxNDk1LzE2NjAw/ODMxNDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}