{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"User-Generated Content: A B2B Marketer’s Secret Weapon","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b2516142\"></iframe>","width":"100%","height":180,"duration":1769,"description":"Marketers can spend all day preaching the value prop of their solution — but what will build the most credibility is user-generated content (UGC). \r\n\r\nToday’s episode of the #B2BMX podcast features host Klaudia Tirico and Christina Kay, VP of Marketing for ResellerRatings, as the pair provide a sneak peek into Kay’s #B2BMX session “User-Generated Content: Why You Need It To Help Drive Sales + How To Do It.”","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}