{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Leader’s Playbook: In Their Words","title":"E18 From Startup to Scale: The CEO’s Role in Sales Success | Jay Bousada","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b26410f8\"></iframe>","width":"100%","height":180,"duration":2760,"description":"Most companies think growth comes from hiring more salespeople… but they’re missing the point.In this episode, Jay Bousada (CEO & Founder of ThrillWorks) breaks down why CEOs must stay directly involved in sales and how that mindset helped him build a 26-year, award-winning agency.From landing a massive first deal to turning down major clients like Tim Hortons and BlackBerry, Jay shares real-world lessons on what actually drives long-term growth.You’ll learn:Why CEO-led sales creates stronger, longer-lasting client relationshipsThe real reason most agencies lose clients after 3–5 yearsHow to identify and remove “bottlenecks” killing your conversionsWhy more leads won’t fix a broken sales or marketing systemThe importance of simplifying complex solutions to win dealsHow to hire the right salespeople (and avoid costly mistakes)The balance between working in vs. on your businessHow AI is both a massive opportunity and a real risk for companiesThis conversation is a must-watch for:CEOs and founders scaling service-based businessesAgency owners struggling with client retentionSales leaders looking to improve close rates and relationshipsBusiness owners navigating growth, hiring, and leadership challenges💡 Key takeaway:You don’t need more leads you need better alignment, clearer strategy, and stronger leadership in sales.Connect with Jay Bousada:https://www.linkedin.com/in/jaybousada/I hope you enjoy this episode!Give it a like, share, and subscribe so you don’t miss upcoming conversations.– Justine and the Sales Leader’s Playbook podcast teamVisit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call#SalesLeadership #BusinessGrowth #DigitalAgency #SalesStrategy #Entrepreneurship #B2BSales #Leadership #GrowthStrategy #AIinBusiness #SalesEffectiveness #AgencyGrowth #ClientRetention #OwnerLedBusiness #SalesLeadersPlaybook","thumbnail_url":"https://img.transistorcdn.com/NdfZGxVsWzYdpz90rBknYGaUpdUP2Lrn-aU7XvswGss/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTBl/NDFhYzM3YWU1NzJi/ZGRlYTJmNTYzYmM2/ODQ4ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}