{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Leader’s Playbook: In Their Words","title":"E18 From Startup to Scale: The CEO’s Role in Sales Success | Jay Bousada","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b26410f8\"></iframe>","width":"100%","height":180,"duration":2760,"description":"Most companies think growth comes from hiring more salespeople… but they’re missing the point.\nIn this episode, Jay Bousada (CEO & Founder of ThrillWorks) breaks down why CEOs must stay directly involved in sales and how that mindset helped him build a 26-year, award-winning agency.\nFrom landing a massive first deal to turning down major clients like Tim Hortons and BlackBerry, Jay shares real-world lessons on what actually drives long-term growth.\nYou’ll learn:\nWhy CEO-led sales creates stronger, longer-lasting client relationships\nThe real reason most agencies lose clients after 3–5 years\nHow to identify and remove “bottlenecks” killing your conversions\nWhy more leads won’t fix a broken sales or marketing system\nThe importance of simplifying complex solutions to win deals\nHow to hire the right salespeople (and avoid costly mistakes)\nThe balance between working in vs. on your business\nHow AI is both a massive opportunity and a real risk for companies\nThis conversation is a must-watch for:\nCEOs and founders scaling service-based businesses\nAgency owners struggling with client retention\nSales leaders looking to improve close rates and relationships\nBusiness owners navigating growth, hiring, and leadership challenges\n💡 Key takeaway:\nYou don’t need more leads you need better alignment, clearer strategy, and stronger leadership in sales.\nConnect with Jay Bousada:\nhttps://www.linkedin.com/in/jaybousada/\nI hope you enjoy this episode!\nGive it a like, share, and subscribe so you don’t miss upcoming conversations.\n– Justine and the Sales Leader’s Playbook podcast team\nVisit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call\n#SalesLeadership #BusinessGrowth #DigitalAgency #SalesStrategy #Entrepreneurship #B2BSales #Leadership #GrowthStrategy #AIinBusiness #SalesEffectiveness #AgencyGrowth #ClientRetention #OwnerLedBusiness #SalesLeadersPlaybook","thumbnail_url":"https://img.transistorcdn.com/NdfZGxVsWzYdpz90rBknYGaUpdUP2Lrn-aU7XvswGss/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTBl/NDFhYzM3YWU1NzJi/ZGRlYTJmNTYzYmM2/ODQ4ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}