{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Flywheel","title":"Do You Really Need Marketing for Custom Professional Services?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b26a767f\"></iframe>","width":"100%","height":180,"duration":2240,"description":"In a market where every custom software company claims to be “different,” most still sound the same. So how do you actually stand out when every project you sell is one-of-a-kind and your budget is limited?►► Ready to build a marketing asset that brings clients to you? Let’s talk: https://foursets.com/In this episode, Nick Rybak sits down with Steve Hennegan from Seven Hills Technology to break down how small service teams can build genuine relationships, design a go-to-market strategy that fits their size, and compete without massive ad budgets.Steve shares what really drives growth for custom service businesses: trust, community, and consistency, and why you should probably skip that $10k trade-show booth and what to do instead.Let's pray for a conversion!","thumbnail_url":"https://img.transistorcdn.com/jD9gyduaWu4SDneidzdlC0faEGgw1FIqqBAc28_4ldg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZTM1/NTUyNjI1NWEzMmVl/YWI2Yzg2N2Q0YTUw/YmJmMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}