{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Course Lab: Lessons from Successful Online Course Creators","title":"The Collaborative Sale: Building Trust (Carole Mahoney)","html":"","width":"100%","height":180,"duration":1826,"description":"Carole Mahoney redefines sales as a collaborative process rooted in mutual trust. She reveals how aligning personal goals drives behavior change in courses and shares actionable insights on blending marketing with sales. Discover innovative strategies to forge genuine, lasting buyer relationships.\nCarole Mahoney is a coach, sales influencer, and the founder of Unbound Growth.\nIn this episode, Ari, Abe, and Carole discuss:Rethinking sales as a collaborative process built on trustShifting mindsets to align sales conversations with buyer needsUsing cognitive-behavioral techniques to overcome sales fear and resistanceAligning marketing and sales messaging for buyer-focused communicationCreating courses that prioritize the learner’s goals and behavior changeLeveraging referrals and personal networks to build trust and grow sales\n“Selling is [...] a collaboration. If you look at the definition of sales, it’s the exchange of value, meaning it’s not just a one-way street.” — Carole Mahoney\nGuest Bio:\nCarole Mahoney has been called the “Sales Therapist” by a Harvard Business School professor where she coaches for the Entrepreneurial MBA program. The president of the AA-ISP Boston Chapter, Mahoney has been named a top sales influencer by LinkedIn. As the founder of Unbound Growth, Mahoney collects data from 2.2 million sales professionals to coach others on what makes a great seller. Mahoney holds a BA in Marketing and Business Management from Franklin Pierce University and lives in Maine.\nResources or websites mentioned in this episode:\nMirasee\nRuzuku\nCarole’s website: CaroleMahoney.com\nCarole’s courses website: Unbound Growth\nCredits:\nHosts: Ari Iny and Abe Crystal\nProducer: Michi Lantz\nEditor: Michi Lantz\nExecutive Producer: Danny Iny\nAudio Editor: Marvin del Rosario\nMusic Soundscape: Chad Michael Snavely\nMaking our hosts sound great: Home Brew Audio\nTo catch the great episodes that are coming up on Course Lab, please follow us on Mirasee FM's YouTube channel or your...","thumbnail_url":"https://img.transistorcdn.com/RrUM3U4aqO18wub7c2UBNsWhOZ9YmgOHMfCFUQ85YtY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTgz/MWU5Y2EwNjI5YTQy/YmE2NGJjYjFmMmRh/Mjc2Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}