{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Harder Than It Looks: Parking Uncovered","title":"EP 1: Parking Pioneers: Unveiling the Secrets of Success With Brett Harwood","html":"","width":"100%","height":180,"duration":3666,"description":"In this episode, we had the pleasure of hosting Brett Harwood, a renowned figure in the parking industry. Brett's journey from lawyer to business executive, and his experiences in growing his family business, are nothing short of inspiring.Here are some key takeaways from our conversation:The Evolution of the Parking Industry: Brett shared how the industry has evolved over the years, from rudimentary parking equipment to the digital transformation we're witnessing today. It's a testament to the importance of innovation and adaptability in business.The Importance of Customer Satisfaction: Brett emphasized the crucial role of customer satisfaction in the parking industry. A negative parking experience can harm relationships with customers, highlighting the need for excellent service.The Impact of External Forces: Brett also touched on the external forces that parking operators have to deal with, such as restrictions on access to city centers. It's a call to action for operators to work together to combat common problems.Brett Harwood, a renowned figure in the parking industry, joins us as a guest and discusses his journey in the industry, including growing his family business and navigating challenges in New York. The episode concludes with reflections on the industry's changes and personal anecdotes from Brett's career.Be sure to check out these great clips from the show:*Early 90s: Becoming President of the Company [00:14:40]*Brett discusses becoming president of the company in the early 90s and the challenges of operating in a mature market like New York.*Marketing in the 80s and 90s [00:18:12]*Brett talks about the early marketing efforts of the company, including couponing, radio ads, and eventually using billboards at the airport.*Leaving Central Parking [00:20:57]*Brett explains why he decided to leave Central Parking after two and a half years and the desire to be more entrepreneurial in decision-making.*The challenges of parking [00:24:19]*Parking is a...","thumbnail_url":"https://img.transistorcdn.com/Y0XKm5qIfx5wu96cc17w73uLDJ9g38v-oi18WqKq6hY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYmYx/ZTU1ZWMyZTdhMzFj/M2VkYTBmNjY5MWYw/NTQ3Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}