{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 254: My Dream Customer Criteria...","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b2b2e9ad\"></iframe>","width":"100%","height":180,"duration":1387,"description":"Today, I wanna share some of the criteria that I personally use to choose my Dream Customer.\n \n I have an actual list that I go through to find my Dream Customer. Knowing my ‘WHO’ helps me on multiple levels so that I can:\n \n Create the sales message\n \n Serve the right customer for my business\n \n \n Choose the dream customer for my personality\n  \nNow, when you think about the phases of this whole game, it goes like this:\n \n  I pick my market -  a  red ocean market.\n \n I choose a dream customer inside that market.\n \n I choose a  core problem that my dream customer is experiencing. \n \n I choose the core solution.\n \n I turn that core solution into  an offer.\n \n  The actual  launch/ or campaigns in general - which includes funnel building, content creation and a bunch of methods like that. \n \n...that's a lot of steps, but I've gotten really good at making each of those steps crazy simple.\n \n And those are the six steps I use to get things out the door. \n \n Its kinda like if someone was asking, \"Hey, can we make building cars more simple?\" Yes, they're still complicated, but the building of them can be simple. \n \nYou see what I'm saying? \n \nThere's a lot to what we do in this game, but it doesn't need to be complicated, per se. \n \nFINDING YOUR DREAM CUSTOMER\n \nSo I wanna share a few of the criteria I use to find my Dream Customer… and WHY it’s sooo important to me!\n \nI didn’t ALWAYS have these criteria…(and it kinda made me broke and miserable)...\n \n In fact, this is a pretty recent list... and I've gotten clearer as I’ve gone along…  \n \nLet me tell you a story…\n \nMY MONEY BARRIERS\n \nBack when I was doing door-to-door sales, I'd wake up excited… I'd literally run from door-to-door just get more doors in for the day. \n \nI would knock on doors and sell ANYBODY who had the cash to pay.\n \nIf somebody said, \"Here's my credit card,\" you’d just take it. \n \nBUT…\n \n there are some major drawbacks to that kind of a thing - HUGE drawbacks. \n \nIn fact, I'll tell ya, I was soooo...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}