{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Action","title":"Unlocking Hidden Revenue in Your Agency","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b2b9bc37\"></iframe>","width":"100%","height":180,"duration":1688,"description":"On this episode of The WP Minute’s Agency Action podcast, Toby and Kurt challenge the idea that AI is replacing agencies. They argue that many agency owners are holding themselves back by underpricing services and ignoring new opportunities. The guys discuss how agencies can adapt by embracing AI, productizing services, expanding into marketing and SaaS offerings, and building recurring revenue streams. The conversation highlights a major mindset shift from thinking like developers to operating as growth partners.\nTakeaways:\nAgencies are more limited by their own assumptions than by AI or market changes.\nSignificant revenue opportunities exist in services many agencies overlook or avoid offering.\nProductizing services and setting clear boundaries can improve efficiency and profitability.\nAI enables faster workflows, making lower-cost projects more viable without sacrificing margins.\nAgency owners should view themselves as marketing and growth partners, not just developers.\nRecurring revenue streams like SEO, content, support, and ads can outperform one-time project work.\nClients often have larger budgets than agencies assume, but only if higher-value options are presented.\nAI can expand service offerings without requiring additional staff or major overhead.\nFragmented services across multiple vendors create missed opportunities for agencies to provide more value.\nImportant Links:\nKurt’s Agency: Mañana No Mas\nToby’s Agency: The Mighty Mo!\nFollow Kurt & Toby:\nLinkedIn: Kurt | Toby\nAgency Action Podcast: thewpminute.com/subscribe","thumbnail_url":"https://img.transistorcdn.com/kS5vUqkfftJvPma8CT6Sg5RVHfNHiDpJN8Xgd6S0YNc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NDFj/MDc1MGQ4ZGI0NzY2/ZDA1YzE0YjE3ZjU0/OThmZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}