{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI","title":"Software As Service Metrics Applied To Small Business Growth With Justin Jackson","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b2cdc748\"></iframe>","width":"100%","height":180,"duration":3096,"description":"Justin and I talk about some of the key data that they measure at Transistor.  We talk about how to track monthly recurring revenue and churn – two fabulous metrics you can look at when measuring the health of your business.\r\n\r\nAnd we talk about how their strategy of being profitable and maintaining margins gives them the latitude they need to carefully consider their growth instead of just jumping on the next wave that comes along. \r\n\r\nKey take-aways:\r\n\r\n- How to identify business opportunities and what to do about them when they come your way\r\n- How to build margins into your business\r\n- How to approach the analytics of podcasting\r\n- How paying attention to what part of your revenue comes from recurring versus one-time projects can be a great indicator of the health of your cash flow\r\n- Why Justin and his partner decided to share their numbers and why they decided to stop","thumbnail_url":"https://img.transistorcdn.com/HRs9DZmBS3RQgcFBs6ru_0TP86Ifi_bbNBqTrnI3FJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDVk/NjE1YzQyMDkzZWI5/ZTg4MjdjNzIwODc5/ZTdjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}