{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Media Copilot","title":"Staying One Step Ahead of ChatGPT, With Brennan Woodruff","html":"","width":"100%","height":180,"duration":4485,"description":"In this week’s conversation, I talk to Brennan Woodruff of GoCharlie about how AI services based on content generation can contend with a ChatGPT-dominated world. Plus John Biggs and I break down the week’s news: YouTube’s guidelines for synthetic content, a new study rating the big models on hallucinations, and an inflection point on the thorny issue of fair use. \n\nJohn Biggs and I offer a crash course on using AI for marketing and media. Learn more about the 3-hour session here.\n\nWhen you’re running a startup, you’re already in a race. When you’re running an AI startup, you’re essentially in the New York City marathon. It’s already a slog, and you’re wall-to-wall with thousands of competitors of all stripes. Whether or not you succeed depends on the kind of race you’re running: Do you want to win the whole thing, beat your personal best, or be top in your category?\n\nGoCharlie appears to be aiming for the third option. The AI startup is one of many that specializes in creating marketing copy, images, and other material, but it differentiates itself by applying its own large language model (LLM) trained specifically for that use case. That would seem to give the young company an advantage, but now that OpenAI had made it easy for anyone to create task-specific GPTs with assistants — and is creating a platform to sell them — can GoCharlie get past this “extinction-level event” for AI startups?\n\nI spoke with co-founder Brennan Woodruff about GoCharlie, what it brings to the table to marketers and media people, and how AI entrepreneurs can stay in the race even when running alongside a ChatGPT that’s wearing rocket boots.\n\nIn this week’s AI news that’s most relevant to media…\nWhat even is fair use anyway? Ed Newton-Rex, the VP of Audio at Stability AI — the creator of the Stable Diffusion image generator — very publicly resigned from the company, arguing strongly against the perspective, common among tech companies, that training AI models on copyrighted material...","thumbnail_url":"https://img.transistorcdn.com/4EiFqLM4OC9vg9_Tigcvzf0FJU4e68DVprGgpAUDU4M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZGY3/ZTlmNDY3NDc0NjVm/NmNjMjNmZGM1ODNh/Y2JiYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}