{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"From DIY to £10M by 2027: ManiLife The 'World's BEST Peanut Butter'","html":"","width":"100%","height":180,"duration":2679,"description":"A small favour: If this episode inspires you to think about new ways to drive business growth, please please hit FOLLOW and even leave a review!This tiny gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. We see every new follow and read every review so thank you in advance!\n=============================================================\n\nIn this latest Brand Growth Heroes episode, host Fiona Fitz chats with Stu MacDonald, founder of what's said to be the world's BEST peanut butter... ManiLife.\nAfter years of crossing paths, they finally get to dive deep into Stu’s story—from hand-blending peanut butter in a rugby club kitchen to scaling up and running his own factory.\nStu opens up about the pressures of growth, the realities of burnout, and the difficult decision to step back from running the business in order to help it thrive in a new way.\nAs well as some REALLY honest, deep and raw stuff from Stu about a period of burnout, you'll hear about:\nThe surprising accident that led to Deep Roast Peanut Butter\n Why 44% of peanut butter sales now come from bulk tubs \nThe mindset shift from being a founder who runs the business to one who supports its growth in a different role \nThe impact of having the right team and how it changes everything\nWe hope you enjoy one of the most raw and real conversations we've had on the show to date!\nUseful Links:\nManiLife website\nStu Macdonald LinkedIn\nManiLife LinkedIn\nManiLife Instagram\nManiLife FB\n=============================================================\nThanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm\n=============================================================\n\nIf you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.\nBut don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}