{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Undefeated Underdogs","title":"Erica Schneider - Why editing your content is as important as creating!","html":"","width":"100%","height":180,"duration":3660,"description":"👉🏼 About the Guest:Erica shares lessons on content writing & editing leading B2C and B2B companies towards engagement & conversions. She's edited 3M+ words and is an amazing thought leader on Twitter and Linkedin with 70K+ followers. She's currently a Head of Content at @getgrizzle and founder at Power Your Platform.👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.👉🏼 Description:Tune in as Sharath and Erica discuss the process of writing, editing, creating, and becoming a consistent thought leader.Timestamps:00:00: Episode Highlight1:43: Introduction to Erica Schneider2:49: How did being an English teacher help with being a creator?5:47: Different personas required as a writer vs an editor9:49: How can writers become editors?11:51: Does editing stifle creativity?13:23: Where do writers stumble in editing?15:06: Where do you stop editing?16:07: How to write with authority19:10: Social media writing vs brand writing21:44: Best types of writing types for social media24:10: Best types of writing types for long-form content25:03: How to become a thought leader28:21: Day-to-day as a Head of Content31:05: How does data help as a writer?32:57: Why did Erica start a Twitter following?35:26: How to make it work on social36:40: How to manage idea blasts as a writer39:10: How to manage envy and competition42:35: Balance between consuming and creating content45:38: Day-to-day as a mom48:15: Editing and writing...","thumbnail_url":"https://img.transistorcdn.com/fPNBnwO3rpJLKUKLTI4S0zQyoEJKk9soHfZbjuJQOaM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzODA4LzE2ODEz/MTk1MDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}