{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Pre-Con Recon Podcast","title":"The Future of Development is Design-Driven | Pre-Con Recon Podcast Ep. 3","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b2f436a2\"></iframe>","width":"100%","height":180,"duration":2960,"description":"In this episode of the Precon Recon podcast, Justin Frenette speaks with Jordan Taylor, Vice President of Sales and Marketing at Deco Homes. They discuss Jordan's journey in real estate development, the importance of a broad skill set, and Deco's design-forward philosophy. The conversation also covers branding and marketing strategies, the role of storytelling in real estate projects, and the exploration of large-scale projects like Lakeview Village and Base 31. They touch on the shift to secondary markets and the significance of purpose-built rentals, concluding with insights on future trends in real estate.00:00Introduction to Precon Recon Podcast06:25The Importance of a Broad Skill Set17:19Branding and Marketing Strategies at Deco26:11Internal vs External Teams in Development31:13Innovative Urban Development Projects39:21Exploring Secondary Markets in Real Estate46:20Future Trends in Real Estate DevelopmentBrought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/","thumbnail_url":"https://img.transistorcdn.com/CE2DajxAC6GaYKlvgBb_FHeQ1QMuBEpYECdU0pE7Uj8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MzIw/NWNhNzY1NWQ5M2I2/NDJkYzk0ZTc4MTI3/OTE0Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}