{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Podcasting Power Play: The Business Development Secret","html":"","width":"100%","height":180,"duration":2375,"description":"Step into the thrilling world of healthcare marketing mastery with Saul Marquez. Dive into persuasive techniques, podcasting as a sales tool, and get an exclusive sneak peek into the dynamic pre-show banter. Captivating insights and hearty laughs guaranteed!Here are a few topics we’ll discuss on this episode of Masters in Marketing Agency Podcast. Heartfelt philosophy meets business.Podcasting as a high-impact sales tool.Insights on account-based marketing.Stone soup story: value-first approach.Aiming for results, not just tactics.Resources:Outcomes RocketDevNoodleConnect with Saul Marquez:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:32:00 - So the thing that I really wanna urge our listeners to do is to not forget that marketing has four pillars. And we were talking about this kind of bringing it back from the start of the show to now all those tactics are preceded with the strategy pillar. So you start with strategy. Once you have your strategy put together, you now can employ the owned, earned and paid verticals of marketing. And so we're able to help our customers in any one of, and any one of those verticals. But where we start is the strategy. And under strategy, you have some very simple things. Your brand house, which consists of your brand purpose, your brand differentiator, your brand attributes. Then from your brand house, you go down one level and you identify your ideal client personas, your ICPs, you clearly outline their pain points, you clearly outline their goals, common objections to why they wouldn't wanna work with you. And so that becomes another element of your strategy,35:19 - And the earned is all about OPS, other people's stages. So you got your own stages, then you go on ops. Now the beauty of ops is that you don't, all you have to do is show up and add massive value. The people that host you. So Josh and Alex, you guys are hosting me on your stage and I'm grateful for it. And anytime I get...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}