{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Just Go Grind","title":"#137: Cole Zucker on His Remarkable Journey from $0 to $60M in Revenue, Selling a Company, and Starting the Influencer Platform Hey Hero","html":"","width":"100%","height":180,"duration":3144,"description":"\nCole Zucker is the Co-Founder and former Co-CEO of Green Creative, a company that offers a comprehensive line of high-performance LED lighting solutions that have been widely adopted by some of the largest companies in the world. After graduating from college, Cole moved to Shanghai, China where he met his business partner, Guillaume Vidal. In 6 years, they took the company from $0 to $60 million in revenue and eventually decided to sell the business.\n\nCole and his wife Katie have since started a new venture, influencer platform Hey Hero, offering a solution for people who want a better way to communicate directly with influencers—and for influencers who want to better monetize that connection. Platform users can search for their favorite influencers and ask questions or request personalized recommendations for a fee. Then influencers can accept the offers, and respond on their own time—via video, voice chat, or text.\n\nConnect with Cole Zucker \n Green Creative\nGreen Creative on LinkedIn\nGreen Creative on Facebook\nGreen Creative on Twitter\nHey Hero\nHey Hero on Facebook\nHey Hero on Instagram\ncole@heyhero.com\n\nSome of the Topics Covered by Cole Zucker in this Episode \n How Cole and his business partner Guillaume Vidal started Green Creative in Shanghai\nWhy Cole moved to China after college\nCole's entrepreneurial spirit and inspirations\nCole and Guillaume's napkin business plan\nFiguring out roles and responsibilities as co-founders and co-CEOs\nGetting Green Creative off the ground and the challenge of getting their first customers\nHow Cole was eventually able to move past door-to-door sales\nHow their product development and manufacturing evolved\nHow learning from mistakes led to growth\nBuilding out a team\nStanding out against the competition by becoming fast integrators\nThe process of deciding to sell the business\nWhat Cole would've done differently looking back\nDeciding to start another business and what is Hey Hero\nThe customer discovery process for Hey Hero...","thumbnail_url":"https://img.transistorcdn.com/ZfRqyVqqzB6NjkTXCd4mcsW4HE1I-4KY8qVv4uvobgg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODAx/ZTIxMDk0N2E4OGJl/NjgzYzNlNzg3ZTc2/Njk1ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}