{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Authority Builder Podcast","title":"81: Steve Gordon | Escape from Obscurity","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b315a7ca\"></iframe>","width":"100%","height":180,"duration":1382,"description":"Why “obscurity” is the real enemy in business\nAn old friend once told me there are two types of prospects…\n\nThe ones you know, and…\n\nThe ones you don’t know.\n\nWhile that’s trite and true, I think it’s better said this way…\n\nThere are prospects that know you, what you do, and when to call you…\n\nAnd ones that don’t know you exist.\n\nP.S. We’ve created a new mini-site where we’ve published our blueprint for escaping obscurity. Check it out at sellingprofessionalservices.com","thumbnail_url":"https://img.transistorcdn.com/Vw01Nuy_zF1B3-G0YuN_-cBb2nCur21M9CRKn2yiniY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU4MS8xNjc5MzE1/NTAyLWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}