{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Crossing the Enterprise Chasm","title":"How to Make B2B Marketing for Developers Actually Helpful","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b3219e4a\"></iframe>","width":"100%","height":180,"duration":1578,"description":"WorkOS CEO, Michael Grinich, and Augment Code Acting CMO, Francois Dufour, discuss the enterprise shift during Francois’ time at Twilio, B2B marketing that is actually helpful for developers, and early signals that indicate the right time to build for the enterprise.","thumbnail_url":"https://img.transistorcdn.com/GOMnH0OPTOhkvo3RUFH0ZtsOoIOM3TG1a1dyV7XW5mY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI0NjE0LzE2Nzgy/MDYzMzktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}