{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Martial Arts Business Podcast","title":"How to Retain More Members","html":"","width":"100%","height":180,"duration":936,"description":"Retention is about providing world-class customer service and memorable experiences. Learn how to grow your school and retain your members in today’s episode of the Martial Arts Business Podcast. Find out why retention starts with onboarding, how to create a roadmap for your members and why the experience is fundamental to your members. \n \nKEY TAKEAWAYS \n \nYou’ve got to have a balance of members if you want to grow your school. You need to be signing up more new members than existing members leaving but this can be hard at scale. So you need to understand the reasons why some people leave and how you can improve the onboarding experience and increase retention. \n \nRetention starts at the beginning and this can be achieved by pre-framing the onboarding of new members. Aim to provide your members with a roadmap of what they will achieve within your school, identify the skills and personal development at each stage and help them understand the full customer journey. \n \nIf you provide world-class customer service and create world-class experiences for your members you will retain more members. It’s important to focus on how you make your members feel because if they feel at home, happy and that they're learning and developing then your members will want to stay. \n \nRecognising your members with personalised events, grading and workshops is key to building an excellent customer journey and using your CRM system to communicate regularly with your members helps the mto feel engaged, loved and part of your martial arts family.\n \nBEST MOMENTS \n“It’s good bringing new members into your school but not if you’re losing them in the backend.”\n“You can't save everybody but you can plug some holes in a leaky bucket.”\n“The customer journey is essential to attracting members and parents that are confident that their kids will develop at your school.”\n“The world-class customer service and experience that you create is massively important.”\n \nVALUABLE RESOURCES\n \nThe Business of...","thumbnail_url":"https://img.transistorcdn.com/gLaNyMHW0OFevscAmyhNoidRdIQwRvgaIT1BjPQLhIc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYmNm/MzFiN2QwZmE3MDI5/M2I2NzAwOWFlZDJl/MTFhOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}