{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"UPC Management: Jake Deleon, Fila Manila and Alex Sorenson, Blank Slate Kitchen","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b33151d5\"></iframe>","width":"100%","height":180,"duration":1806,"description":"Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she is joined by Jake Deleon, the founder and CEO of Fila Manila and Alex Sorenson, the Founder and CEO of Blank Slate Kitchen to delve into the complexities of UPC (Universal Product Code) code management. Discover the pivotal decisions behind altering UPC codes, influenced by factors such as pricing strategy, market competitiveness, and cost efficiency. \n\nHear firsthand accounts of how Jake and Alex approached UPC modifications to meet distribution demands and navigate retailer approvals. From adjusting net weight to strategic inventory planning, learn the intricacies of UPC management and the importance of sales forecasting in ensuring smooth transitions. Gain invaluable advice from founders on starting small to gather consumer feedback, assessing velocity metrics for store performance, and engaging effectively with distributors and retailers.\n\nPlus, explore how adapting product sizes can positively impact buyer behavior and discover proactive measures like promotions and discounts to manage UPC changes effectively. \n\nDon't miss out on the latest strategies for success in the CPG industry - Tune in now!\n\nListen in as Jake and Alex share about:\nCost Consideration of Changing UPC Codes\nChallenges of Not Changing UPC Codes\nAmazon Complications\nUpdating Product Records and GS1 Data Hub\nManaging Changeovers and Mitigating Risks\nRefills and Negotiations with Retailers\nAdvice for Founders\nProduct Promotion and Sales\nBrand Promotion\n\nEpisode Links:\nBlank Slate Kitchen Website\nAlex Sorenson’s LinkedIn\nFila Manila Website\nJake Deleon LinkedIn\n\nDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.\nShow Links:\nTranscripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}