{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Bootstrapped Founder","title":"234: Jason Cohen — Two Exits & Two Unicorns","html":"","width":"100%","height":180,"duration":3899,"description":"Are you a bootstrapper who's never considered raising investment money? Or maybe you're a die-hard VC-funded growth hacker who can't imagine running a business without that extra cash infusion. Either way, Jason Cohen's journey from bootstrapping to raising millions will give you a fresh perspective on the funding debate.\nJason discusses his personal discovery of wanting a different journey with WP Engine, which led to raising money after two years of bootstrapping. We also uncover the importance of understanding your competitors instead of demonizing them, in order to develop a unique strategy for your own business.\n\nJason has seen and done a lot as a founder. No matter what stage of this journey you’re on, you will learn something today.\n00:00:00 Introduction\n00:01:27 Raising money for bootstrapped companies.\n00:09:16 When is it bad to sell your business?\n00:15:31 The problem with self-imposed ignorance.\n00:19:11 Founder mental health issues\n00:23:04 How to hire people who are better than you.\n00:27:26 The importance of having a consistent strategy.\n00:31:20 The reality distortion field of a software business.\n00:34:59 Do you ever consider building a solopreneur business again?\n00:40:37 Do you ever consider not being a founder anymore?\n00:45:12 The value of building a public network.\n00:54:12 The importance of building public.\n01:01:03 The importance of social media.\nJason on Twitter: @asmartbear\nThe blog post: https://thebootstrappedfounder.com/jason-cohen-two-exits-two-unicorns/\nThe podcast episode: https://share.transistor.fm/s/b349aec5\nThe video: https://youtu.be/fMniLsLl5nc\nYou'll find my weekly article on my blog: https://thebootstrappedfounder.com\nPodcast: https://thebootstrappedfounder.com/podcast\nNewsletter: https://thebootstrappedfounder.com/newsletter\n\nMy book Zero to Sold: https://zerotosold.com/\nMy book The Embedded Entrepreneur: https://embeddedentrepreneur.com/\nMy course Find Your Following: https://findyourfollowing.com\n\nThis episode is...","thumbnail_url":"https://img.transistorcdn.com/BNKC8bjmav7kM70FiBhPsYU70z0kVRY7C5GGDQhvfNs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc0MTAvMTY2ODg3/NTEzMC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}