{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"UpYourStack","title":"How NextRoll and HubSpot Power Smarter B2B Advertising with AI and Account-Based Targeting","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b362cd1d\"></iframe>","width":"100%","height":180,"duration":1820,"description":"In this episode of Up Your Stack, Noah Berk talks with Vibhor Kapoor, Chief Business Officer at NextRoll, the company behind RollWorks and AdRoll. Vibhor shares how their AI-driven platform delivers full-funnel, multi-channel advertising for B2B brands—and how their deep, bidirectional HubSpot integration unlocks high-impact targeting and attribution.\nYou’ll discover how NextRoll identifies high-fit accounts, leverages a cross-device identity graph, and enables account-based marketing through machine learning and proprietary algorithms like BidIQ and InIQ. Vibhor also explains how RollWorks supports compliant advertising in a post-third-party cookie world and what’s next for AI in performance marketing.\nLooking to supercharge your ad performance on HubSpot?\nhttps://aptitude8.com/contact-us\nhttps://aptitude8.com/custom-hubspot-integration\n#HubSpotCrossbeamIntegration #AccountMappingForPartnerships #B2BPartnerCollaborationTools #EcosystemLedGrowthStrategy #HowCrossbeamWorksWithHubSpot","thumbnail_url":"https://img.transistorcdn.com/mqkAJhZFO1yyibVaBsMXkXcaQ31L_jKE-taAlcMAi1A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NTkx/YzcwMGZiYjk3Zjk0/MDg1MzY1ZGM3Yzk2/Mzk5Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}