{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Futurism Tech Brief By HackerNoon","title":"Great Marketing Gives People a Reason to Follow the Story","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b36e36f0\"></iframe>","width":"100%","height":180,"duration":1204,"description":"\n        This story was originally published on HackerNoon at: https://hackernoon.com/great-marketing-gives-people-a-reason-to-follow-the-story.\nPeople buy products. But sometimes, they become interested in the story behind them, the future they’re working towards, and the people building it.\nCheck more stories related to futurism at: https://hackernoon.com/c/futurism.\n            You can also check exclusive content about #spacex, #startup-branding, #community-building, #brand-marketing, #content-marketing, #consumer-psychology, #customer-engagement, #story-driven-marketing,  and more.\nThis story was written by: @prateekakamath. Learn more about this writer by checking @prateekakamath's about page,\n            and for more stories, please visit hackernoon.com.\nCompanies can create a deeper connection with their audience by sharing the story behind their products and mission, rather than just listing features and benefits. By doing so, they can give people a reason to care about what they're building, not just what they're selling.","thumbnail_url":"https://img.transistorcdn.com/dkSY09WMT3S7SiI_n-P5daFmTJplJgc8AfjEgyM1Kqg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMjcwLzE2ODM1/ODI1MTQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}