{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Digital Dividends","title":"The B2B Credibility Checklist ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b37ea6b7\"></iframe>","width":"100%","height":180,"duration":1205,"description":"In this episode of Digital Dividends, Mark and Jodie talk about why so many B2B service businesses struggle to stand out, even when they believe they are different. They unpack what buyers actually look for when they are vetting a business, from messaging and positioning through to reviews, case studies, websites, social proof and follow-up. Thanks for listening. ","thumbnail_url":"https://img.transistorcdn.com/zWsjYplqjgxoUV-Zf3KycNuWhqaNiSrQygz0OhWAhKo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMzQ2/MjFkMTQzNDY0OTNm/ZTZhMGM4ODI5ZTJh/M2Q0Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}