{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Newsletter & Email Growth: Growth In Reverse","title":"5 Newsletter Growth Lessons From 2.5 Years of Publishing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b388478b\"></iframe>","width":"100%","height":180,"duration":2519,"description":"“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it.\" In this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks, for a recent Creator Summit. In the chat, Chenell talks about why she started a newsletter — and why she chose a newsletter — way back in December 2022. Chenell and Darrell also dive into the art and science of growing a newsletter from scratch — from picking a topic you’ll never get bored of, to building relationships that fuel growth, to deciding when and how to monetize. If you’re looking for a behind-the-scenes look at how one of the most well-known newsletter growth strategists thinks about audience building, this episode is loaded with ideas you can apply immediately.>>Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vaultKEY TAKEAWAYSWhy passion for your newsletter topic is a wildly underrated growth leverHow Chenell leveraged “content-led growth” to get early tractionThe commenting strategy that landed her first subscribersWhy treating your social profile like a landing page mattersThe balance between high-quality content and active marketingHow to use “cryptic teasers” to generate curiosity before publishingThe biggest mistake she made with social posting frequencyWhy she didn’t run Facebook ads for Growth In Reverse (and when she would)The simple poll that landed her first paid sponsorHow she would structure a paid newsletter if starting todayLINKS MENTIONEDMighty NetworksDarrell Vesterfelt on LinkedInChenell's first Deep Dive on Mario Gabriele @ The GeneralistAsk us a question or submit a podcast topic idea: growthinreverse.com/questionsGet Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Growth In Reverse PRO CommunityWant your newsletter roasted? Submit it here. Check out past Growth...","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}