{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth In Reverse: Newsletter & Email Growth","title":"5 Newsletter Growth Lessons From 2.5 Years of Publishing","html":"","width":"100%","height":180,"duration":2519,"description":"“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it.\"\nIn this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks, for a recent Creator Summit. \nIn the chat, Chenell talks about why she started a newsletter — and why she chose a newsletter — way back in December 2022. \nChenell and Darrell also dive into the art and science of growing a newsletter from scratch — from picking a topic you’ll never get bored of, to building relationships that fuel growth, to deciding when and how to monetize. If you’re looking for a behind-the-scenes look at how one of the most well-known newsletter growth strategists thinks about audience building, this episode is loaded with ideas you can apply immediately.\n\n>>Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault\n\nKEY TAKEAWAYS\nWhy passion for your newsletter topic is a wildly underrated growth lever\nHow Chenell leveraged “content-led growth” to get early traction\nThe commenting strategy that landed her first subscribers\nWhy treating your social profile like a landing page matters\nThe balance between high-quality content and active marketing\nHow to use “cryptic teasers” to generate curiosity before publishing\nThe biggest mistake she made with social posting frequency\nWhy she didn’t run Facebook ads for Growth In Reverse (and when she would)\nThe simple poll that landed her first paid sponsor\nHow she would structure a paid newsletter if starting today\nLINKS MENTIONED\nMighty Networks\nDarrell Vesterfelt on LinkedIn\nChenell's first Deep Dive on Mario Gabriele @ The Generalist\nAsk us a question or submit a podcast topic idea: growthinreverse.com/questions\nGet Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.\nGrowth In Reverse PRO Community\nWant your newsletter roasted? Submit it...","thumbnail_url":"https://img.transistorcdn.com/NU089nPMmUVIXDYYK0f8JTk7Gdyp67hzxCSr-X8nOOE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}