{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"The Unique Way One Brand Gets Customer-Generated Content They Can Use For Everything #163","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b3e76ca4\"></iframe>","width":"100%","height":180,"duration":230,"description":"What your customers say about your product is WAY more important than what you say about your product. That's why reviews and real-life photos are so important for ecommerce businesses. Well, this shoe brand came up with an insanely clever way to get customer-generated content they can use for ads, content, ANYTHING. Here's their playbook.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}