{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","title":"149: Customer Value Optimization: The North-Star Strategy Leading To Significant Profitable Growth","html":"","width":"100%","height":180,"duration":2248,"description":"Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Valentin Radu the CEO & Founder of Omniconvert. Through their technology, they help Shopify brands to grow by using data to improve retention and customer lifetime value.Consider your new north-star strategy of Customer Value Optimization (CVO). The continual process to identify your most valuable customers by aligning your products and marketing to attract, create, and develop more of them.What You Will Learn TodayHow to use your Shopify data to improve customer lifetime value.Benefits of segmenting customers based on buying behavior and value.Use RFM modelling for marketing and retargeting to bring back newly acquired customers with high order value.How to implement NPS surveys (Net Promoter Score) to help monitor and use your customer's feedback for retention.Links And Resources MentionedOmniconvertReveal Shopify AppCustomer Value Optimization CourseListener Bonus - $250 Off The CVO Course - thanks Valentin!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google...","thumbnail_url":"https://img.transistorcdn.com/P5duruV2_oDh1uznwVSZlWtxY9S4kqZCtyWoU9GGCcQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}