{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 7 Hats","title":"Wiping the Stigma: Sam Ne'bel on Building Goodwipes, Beating Burnout, and Leading the Hygiene Revolution","html":"","width":"100%","height":180,"duration":3304,"description":"When wipes become a movement, what do you lead with—hustle or humanity?\n\nSam Ne'bel turned a taboo into a trailblazing brand. From yelling down hallways for baby wipes as a kid to co-founding Goodwipes. Now the fastest-growing flushable wipe company in the U.S., Sam’s journey is one of grit, obsession, and reinvention. But behind the bold branding and retail blitz is a deeper story: one of burnout, breathwork, and the shift from doer to leader. This isn’t just about toilet talk—it’s about building a business that doesn’t wipe you out.\n\nSummary:\n\nIn this refreshingly candid episode, Sam shares how a lifelong love for cleanliness led to a national hygiene revolution. From frat house meet-cutes to retail shelf wars, Sam walks us through the bootstrapped, butt-wipe-fueled journey of building Goodwipes.\nWe delve into everything from burnout and breathwork to the realities of trade spend and team-building. Sam opens up about the sacrifices he made in the early years... love, health, even fitness, and how he’s now rebuilding a multidimensional life that goes beyond entrepreneurship.\nThis episode is a masterclass in turning consumer behavior into category creation, without losing your sanity.\n🎩 Hats Covered:\n\n• Hat 1: The Soul\n• Hat 2: The Athlete\n• Hat 3: The Servant\n• Hat 4: The Entrepreneur\n\n💡 Key Takeaways:\n\n🎩 1: You can’t pour from an empty cup or a depleted self.\n🎩 4: Creating a category takes time. Years. Even decades.\n🎩 3: A team that believes in the mission will carry it farther than capital.\n🎩 2: Movement is non-negotiable. Your body keeps the score.\n🎩 1: Wellness is leadership. And leadership starts with breath.\n🎩 4: Trade spend will drain you if you don’t watch it.\n\n👤 Guest Bio:\nSam Ne'bel is the co-founder of Goodwipes, a hygiene brand rewriting the rules of the bathroom aisle. What began as a college joke turned into a mission and then a movement. From bootstrapping out of his parents’ house to landing shelves in Target, Walmart, and Kroger, Sam is proof...","thumbnail_url":"https://img.transistorcdn.com/faFBEKbYXJ6SlEo0khsI9QXVcTPBDJpOwWKgVDXM02U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYTBh/OTYxYTMzZDg1ZDJk/NmY2NGEyYTBhZDg2/YjA2ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}