{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Against the Odds","title":"Helping SMBs Scale Smarter Through Fractional CMOs and AI with Joseph Frost, MBA","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b456bce9\"></iframe>","width":"100%","height":180,"duration":1748,"description":"The market is splitting in two, and smart businesses are already quietly repositioning to the right side.\nIn this episode of Sales Against the Odds, host Lee Brumbaugh sits down with Joseph Frost, MBA, co-founder of yorCMO, serial entrepreneur, and expert in fractional marketing solutions for SMBs. They explore what founder-led companies can learn about strategic marketing, customer understanding, and scaling with clarity without assuming one-size-fits-all solutions.\nJoseph shares why fractional CMOs provide the leadership SMBs need to move past tactical frustration, how clear messaging based on real customer insights drives growth, and how integrating AI with human strategy can create a sustainable marketing engine.\nFrom simplifying the buyer journey to building systems that continue to learn and scale, this conversation shows how businesses can grow smarter while freeing founders to focus on what matters most.\nKey takeaways:How fractional CMOs deliver strategic leadership to align marketing with business goalsWhy customer interviews reveal the triggers, language, and needs that drive conversionsHow combining human expertise with AI-powered systems can create continuous growth\nEpisode highlights:\n(00:00) Introduction\n(02:31) Transition from video business to fractional CMO\n(03:24) Six marketing fundamentals overview\n(06:28) Pre-sale insights drive messaging success\n(08:04) Modern buyer journey and trigger points\n(10:18) Enhancing word-of-mouth and sales support\n(12:32) Effective website messaging and conversion tips\n(16:01) Preparing marketing for AI integration\n(21:09) Core growth system explained\n(27:44) Founder-led marketing solutions\nConnect with the team:\nJoseph Frost, MBA on LinkedIn: https://www.linkedin.com/in/josephfrost/ \nExplore yorCMO: http://yorcmo.com \nLee Brumbaugh on LinkedIn: https://www.linkedin.com/in/lee-brumbaugh-7835512b/ \nSales Xceleration on LinkedIn: https://www.linkedin.com/company/sales-xceleration/ \nExplore Sales Xceleration:...","thumbnail_url":"https://img.transistorcdn.com/QO3hGoALv0UvfjWIT5FsMVOVm45QrbIvL_iMz-MiFiY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNzJj/OWM0NDk4N2JhYzNm/ZGU1YTY3ZmFjYjI4/MjI0Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}