{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketer Show","title":"Liam Moroney on the Current State of B2B and MarTech","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b45795bd\"></iframe>","width":"100%","height":180,"duration":1456,"description":"The always insightful Liam Moroney stops by to talk about the state of B2B, MarTech, and measuring marketing among many other things. Liam is the co-founder of a demand gen agency called StoryBook Marketing, and he brought some hot takes about B2B in this one.Here's what you'll learn:The importance of coordinated efforts between sales and marketingThe challenges of over-measuring marketing impactHow B2B marketing can be a more rewarding type of marketing","thumbnail_url":"https://img.transistorcdn.com/t6aQzSvjKPQdWFXBCAmxjdJ8gZ9eHlW1iHtZrAsZo7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMzY0LzE2ODMz/MTg1NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}