{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Pet Shop Girls with Sherry (Odyssey Pets) and Carly (House of Paws) - A Podcast for Independent Pet Pros","title":"Episode 10 - Building Brand Bonds with BC Henschen","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b470497c\"></iframe>","width":"100%","height":180,"duration":2384,"description":"This week we are joined by a pillar in the pet industry, BC Henschen, to talk about what to look for in a brand, including quality, manufacturing processes, transparency, and partnerships. We also cover everything from how to research brands through publications, touring manufacturing plants, building transparent and positive relationships with brands and distributors, using social media and collaborating with content creators, when to remove a brand from your shelves, and so much more. \n\nConnect with BC Henschen: \nhttps://www.facebook.com/indianabc/\nEmail: bc@ninjagroomer.com\n\nConnect with the Pet Shop Girls!\nFind us everywhere: https://linktr.ee/petshopgirls\n\nConnect with Carly (House of Paws):\nhttps://www.instagram.com/houseofpawsboutique\nhttps://www.tiktok.com/@houseofpawsboutique\nhttps://www.facebook.com/houseofpawsboutique\n\nConnect with Sherry (Odyssey Pets):\nhttps://www.facebook.com/odysseypets\nhttps://www.instagram.com/odysseypets\nhttps://linktr.ee/odysseypetsdallas\n\nConnect with Pet Product News:\nhttps://www.petproductnews.com/\nhttps://www.facebook.com/PetProductNews","thumbnail_url":"https://img.transistorcdn.com/UJZFmGUoy28EkZrHPd2qNSdeUjlOYpmvTtmqFq_M8tk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83YmQ2/MjJkYmQxMjE3NTkz/OWMxYmMzYmE3Nzkw/MTM2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}