{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Drysen Learns Things","title":"Jaden Miller | Creating Positive Touchpoints for Brand Authenticity","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b4730681\"></iframe>","width":"100%","height":180,"duration":569,"description":"Jaden Miller from Weller Brothers discusses data tracking and responsible marketing in a conversation with Drysen Carsten. Jaden shares how they implemented tools to track leads and clients, allowing them to make more accurate decisions in allocating their marketing budget. They also discuss a branding tactic of sending letters to neighbors before starting a landscape project, along with a $10 Starbucks gift card, to create positive touchpoints. The conversation emphasizes the importance of authenticity and genuine communication in marketing.","thumbnail_url":"https://img.transistorcdn.com/1coWs67MVF8swCnDp2enG2VokpO_CidHEu0a0wlj_Uc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iN2Yy/OTg3NjhlYjUxOGEz/NDhkMDA4YmYxMDQ3/MzRiNy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}