{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2X eCommerce Podcast","title":"EP 35: The Single Most Important Thing to Do Right Now in Prep for the Holiday Selling Season","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b4a23f23\"></iframe>","width":"100%","height":180,"duration":1620,"description":"What is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season?\nThe single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas.\nOutline and section out your analysis as follows:\n1. Stock control and management,\n2. Traffic\n3. Marketing & PR\n4. Marketplaces\n5. Website Sales, Discounts and Offers\n6. Fulfilment\n7. Financials\n\nThis show is brought to you by 2X Consulting Ltd","thumbnail_url":"https://img.transistorcdn.com/6rfU37IUp0-QWXYKPd34Jy_W0ArNIQ3hAOszLOacSoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMTI5LzE2ODY5/NDE4MzgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}