{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Action","title":"Who Are You, WordPress Professional?","html":"","width":"100%","height":180,"duration":1986,"description":"It’s easy for freelancers and agency owners to be pessimistic these days. The market is saturated with competition, AI is disrupting everything, and a “sure thing” is hard to find. This week’s episode of The WP Minute’s Agency Action podcast is all about casting a ray of light on your career.\n\nKurt and Toby examine the opportunities in the WordPress and freelancing space. The guys are all about keeping an optimistic outlook, even during the inevitable downturns. They have tips for distinguishing between marketing and sales, as well as for keeping your focus on revenue generation. Most of all, it’s about understanding who you are and defining your area of expertise. Remember, you can do it! \n\nTakeaways:\nOptimism is crucial for success in running an agency.\nFreelancers must focus on their marketing strategy to attract clients.\nUnderstanding the difference between freelancing and full-time employment is essential.\nGenerating revenue should be the primary focus for freelancers.\nFreelancers can expand their services to include IT-related tasks.\nWordPress is a tool, and the real challenge lies in running an agency.\nCommunity pessimism can be countered with a focus on solutions and expertise.\nSales and marketing serve different purposes in business development.\nThe future of software development presents new opportunities for agencies.\nEffective communication and understanding client needs are key to closing deals.\nImportant Links:\nKurt’s Agency: Mañana No Mas\nToby’s Agency: The Mighty Mo!\nFollow Kurt & Toby: LinkedIn: Kurt | Toby\nAgency Action Podcast: thewpminute.com/subscribe\n\nhttps://thewpminute.com/who-are-you-wordpress-professional/ ","thumbnail_url":"https://img.transistorcdn.com/kS5vUqkfftJvPma8CT6Sg5RVHfNHiDpJN8Xgd6S0YNc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NDFj/MDc1MGQ4ZGI0NzY2/ZDA1YzE0YjE3ZjU0/OThmZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}