{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"REVolution","title":"Putting the market in go to market (GTM)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b4c812ed\"></iframe>","width":"100%","height":180,"duration":3255,"description":"In this episode, Scott Vaughan shares why he thinks alignment is pure BS, what go to market should be defined as, and how teams should be working better together with the right ingredients in place. ","thumbnail_url":"https://img.transistorcdn.com/xzJxrabn0Go2-iEEjuQTJosoLTuv89qYSF0MlVj45EI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM0NzMwLzE2NjQ1/NTU2NzctYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}