{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Performance Delivered","title":"Why Most Experimentation Programs Don't Drive Growth, with Shamir Duverseau","html":"","width":"100%","height":180,"duration":1601,"description":"Most marketing teams are testing. Headlines, creative, landing pages, CTAs the activity is there. So why do so few experimentation programs produce sustained, meaningful growth?\nAccording to Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, the problem usually isn't the volume of tests. It's the expectation behind them. Teams go into experimentation hoping to watch a conversion-rate line climb steadily up and to the right — and that graph is never coming. Experimentation is a decision-making framework, not a conversion dial. Its real output is better decisions across the organization over time.\nIn this episode, Shamir joins host Steffen Horst to unpack what's actually happening inside a high-consideration buying journey — and why uncertainty, not price or competition, is the thing freezing your customers in place.In this episode, we cover:Why experimentation programs stall even when teams are running hundreds of testsThe decision hierarchy buyers move through: relevance, trust, motivation, orientationWhy uncertainty — not your competitor or your price point — is the real conversion killerOptimizing for clicks vs. optimizing for decisions, and why click quality changes everythingThe \"traffic accident\" approach to analysis: why one data source always tells the wrong storyWhere AI genuinely accelerates insight work — and why it makes experts better without making non-experts competentTrust, security, and stimulation: the three psychological barriers that stall high-ticket purchasesMining chat logs, support calls, and exit surveys for the objections analytics will never show youWhat a healthy experimentation culture looks like when marketing, product, and IT actually alignWhy a losing test can be worth more than a winning one — and how it saves real money\"More than any competitor, more than any price point — uncertainty is the marketer's greatest enemy.\" — Shamir Duverseau","thumbnail_url":"https://img.transistorcdn.com/vnS29t4r5WROVgKOj8eawpVf7WhLuOOPwL94dPdp3Oo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iOWEz/MDA3OWQzNjM0ZWY1/YWJhNjlkNmYwYWMz/Njc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}