{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Daniel Brady: The Neuroscientist Building AI Segmentation for DTC Brands","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b4f75287\"></iframe>","width":"100%","height":180,"duration":2739,"description":"Daniel Brady (DB) is the co-founder and co-CEO of Orita, an AI segmentation platform that helps DTC brands target their maximally addressable audience across email, SMS, and direct mail. Expect to hear about: – From Neuro to AI: Why DB left a career in neurobiology after graduating Harvard after realizing he enjoyed the faster pace of startup work. – Consulting to Product: How DB ran Orita as an ecom consulting shop for years to find the AI-related services worth productizing. – No Shortcut at Scale: Why brands with multi-million-profile CRM lists can't replace real human CRM expertise with plug-and-play LLMs. – Evaluating AI Vendors: DB suggests don't focus on AI to start. Focus on the most painful problem you have to solve anyway, then ask if AI can help. – Where AI Hits Hardest Next: Why DB sees inventory, demand planning, and fraud prevention as Ecom's biggest near-term AI opportunities. Find DB on: LinkedIn – https://www.linkedin.com/in/dmbrady01/ ","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}