{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"How To Invest In SEO For Your B2B SaaS","html":"","width":"100%","height":180,"duration":238,"description":"Once you've verified that your B2B SaaS can produce a return on investment through paid traffic, you'll want to develop a strategy to improve that ROI over time by investing in SEO.  Let's talk more about what it is and how to do it.\nLaunch a profitable B2B SaaS product for less than $750 - https://nxtstep.io/b2bsaas\nEpisode Transcript\n Hey folks, Sean here, and in this episode I want to talk to you about how to start making progress against performing well from an SEO perspective, which is gonna help continue to drive traffic and leads at your B2B SaaS applications landing page Now. As I've talked about building the podcasting tool that I'm working on now, I talked about early testing using ads to really evaluate the strength of that value proposition.\nHowever, once you get to and through an important milestone there, which is being able to verify that you can go from. Basically people you know, driving traffic to your landing page, to people, reaching out and beginning a potential free trial that you may be offering with your product. And then ultimately converting into a paying customer.\nYou're going to want to look for other channels you can invest in, which will over time send you more traffic. One of those is a longer term investment. G, I can produce excellent results as long as you maintain it, and that's. SEO or search engine optimization. Now that means to produce content so that you climb the search rankings for relevant keywords, but do so in organic fashion, as in the initial test that I was just mentioning is essentially a shortcut for you to get to the top of those results of the search engine when people are searching for relevant keywords and phrases related to what it is your product does.\nBut that's obviously paid traffic, so you're investing in driving that traffic to your site. However, if you ultimately have the domain authority or content that boosts that authority relevant to those specific keywords, then you will climb the rankings to...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}