{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Luxury Item with Scott Kerr","title":"S05 E08: Melissa Lefere-Cobb, Senior Vice President, Division Head at Hervé Léger","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b551ac35\"></iframe>","width":"100%","height":180,"duration":1408,"description":"Scott Kerr sits down with Melissa Lefere-Cobb, senior vice president, division head at iconic French luxury fashion house Hervé Léger to discuss reviving the once-popular red carpet staple brand. Melissa talks about why she hired creative director Christian Juul Nielsen to establish a new brand vision and modern-day aesthetic, the challenges of keeping a heritage brand culturally relevant, Gen Z discovering Hervé Léger on TikTok and The RealReal, 'Share the Love' secondhand fashion program, taking on the athleisure category, and the brand's digital commerce imperative. Plus: Why in-person shows are still important to Hervé Léger\r\n\r\nFeaturing: \r\nMelissa Lefere-Cobb, Senior Vice President, Division Head at Hervé Léger (herveleger.com)\r\n\r\nHost:\r\nScott Kerr, Founder & President of Silvertone Consulting\r\n\r\nAbout The Luxury Item podcast:\r\nThe Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.\r\n\r\nStay Connected: \r\nTwitter: @theluxuryitem, @scott_kerr, @silvertone_inc\r\nEmail: scott@silvertoneconsulting.com\r\nNewsletter: brilliantcut.substack.com","thumbnail_url":"https://img.transistorcdn.com/pnzHEDg_0eoP61TTegy3_axuDU6MC94UZiG0tUt1M58/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI5NTQvMTU2NjA2/NTIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}