{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"How to Win Clients Without Sounding Desperate | 879","html":"","width":"100%","height":180,"duration":2269,"description":"On this episode of The Inside BS Show, Dave Lorenzo interviews commercial insurance specialist Jonathan Mayotte of Thornton Powell. Jonathan shares how he transitioned from a radio career to insurance, and how he’s successfully grown his book of business in a crowded industry. He discusses the power of relationship-building, standing out by asking the right questions, and using local community involvement (like chambers of commerce) to build long-term business connections. The episode is packed with insights for professionals looking to differentiate themselves, start from scratch, and build valuable networks.\n\nWhat You’ll Discover Today:\nHow Jonathan transitioned from radio to commercial insurance\nWhy being yourself is your best sales strategy\nThe role of community involvement in business development\nHow to uncover insurance gaps and win over prospects\nWhy building a network is a long-term game\nHow to avoid “desperation breath” in sales\nWays to start meaningful conversations with business owners\nKey Topics Discussed:\nLeveraging chambers of commerce and networking groups like BNI and ProVisors\nHow to approach cold outreach with valuable information\nUsing workers comp expiration data for strategic outreach\nThe importance of educating clients on cyber liability\nBalancing client service and new business development\nJonathan’s ideal clients: restaurants/bars, professional services, and trade contractors\nThe industries that are more challenging, like long-haul trucking\nHis top three lessons: be patient with networking, celebrate small wins, and don’t be afraid to fail\nCall to Action:\nWant to grow your business like a pro? Start by downloading your free business development plan at RevenueRoadmapGuide.com. Want to speak to Jonathan? Call him directly at (217) 649-4714.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}