{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SaaS Marketing Bites from Powered By Search","title":"Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/b565ff6a\"></iframe>","width":"100%","height":180,"duration":1092,"description":"Many B2B SAS companies that have broad feature sets position themselves as all in one solutions for their customers. No on the surface, this might seem like the right approach because there are many acute problems that you can solve for customers. But more often than not. All in one positioning hinders rather than benefits the appeal of your product. ","thumbnail_url":"https://img.transistorcdn.com/xB5qKD0TpIyiGRmY0bKM3vuxuYCICJxNTxMewMNQI1M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5MzkzLzE2NTg4/NDk1NDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}