{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"From Pony Grooming to Agency Building - The Grit and Drive of Amy Winner","html":"","width":"100%","height":180,"duration":2694,"description":"Amy Winner, Co-Founder & Head of Strategy and Development of Wheels Up Collective shares her inspiring journey from starting a pony grooming business at a young age to building a thriving boutique marketing agency. She discusses the importance of perseverance and hiring former athletes, while also sharing the story behind the formation of Wheels Up Collective. Amy highlights the significance of networking, referrals, and building strong relationships in the B2B marketing industry. Additionally, she explores the impact of having a tight marketing budget and the shift toward measurable impact. Amy also emphasizes the power of creating a virtual work environment with flexible hours, promoting mental health, and utilizing user-generated content for community building. Overall, this episode offers valuable insights for success in the marketing industry. \n\nHere are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.\n\nWheels Up Collective was born during the COVID-19 pandemic, with a focus on helping companies transition to a digital-forward strategy.\nLean budgets force marketers to be more prescriptive and strategic.\nRigor and accountability are necessary to avoid wasting money.\nFoster strong relationships through one-on-one interactions and build trust with your team members.\nIncorporate user-generated content to expand the reach of your community and share success stories.\nFocus on your strengths and partner with other agencies to provide a comprehensive service.\nStay connected with clients even when referring business to others to maintain a strong network.\n\nResources:\nWheels Up Collective\nDevNoodle\nHard Fork Podcast\n\nConnect with Amy Winner:\nLinkedIn\n\nConnect with our hosts:\nJosh Hoffman - LinkedIn\nAlex Garashchenko - LinkedIn\n\nQuotables:\n00:47 - Well, you know, like every little girl when she's four or five wants a pony. And I was one of the brats who got one. I have horses in my blood. It's what keeps me working. So I can...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}