{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"From Pony Grooming to Agency Building - The Grit and Drive of Amy Winner","html":"","width":"100%","height":180,"duration":2694,"description":"Amy Winner, Co-Founder & Head of Strategy and Development of Wheels Up Collective shares her inspiring journey from starting a pony grooming business at a young age to building a thriving boutique marketing agency. She discusses the importance of perseverance and hiring former athletes, while also sharing the story behind the formation of Wheels Up Collective. Amy highlights the significance of networking, referrals, and building strong relationships in the B2B marketing industry. Additionally, she explores the impact of having a tight marketing budget and the shift toward measurable impact. Amy also emphasizes the power of creating a virtual work environment with flexible hours, promoting mental health, and utilizing user-generated content for community building. Overall, this episode offers valuable insights for success in the marketing industry. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Wheels Up Collective was born during the COVID-19 pandemic, with a focus on helping companies transition to a digital-forward strategy.Lean budgets force marketers to be more prescriptive and strategic.Rigor and accountability are necessary to avoid wasting money.Foster strong relationships through one-on-one interactions and build trust with your team members.Incorporate user-generated content to expand the reach of your community and share success stories.Focus on your strengths and partner with other agencies to provide a comprehensive service.Stay connected with clients even when referring business to others to maintain a strong network.Resources:Wheels Up CollectiveDevNoodleHard Fork PodcastConnect with Amy Winner:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:00:47 - Well, you know, like every little girl when she's four or five wants a pony. And I was one of the brats who got one. I have horses in my blood. It's what keeps me working. So I can play at the barn, but yeah,...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}